A marketing agency in Albany, NY is your best resource when your business needs a better online presence in Upstate New York.
Did you know that 87% of customers rely on Google searches when they need to find a local service provider?
Which means your Google Business Profile (GBP) plays a crucial role in your local visibility. It’s the foundation of your local SEO campaign.
Google provides these profiles for free. You can claim, verify and manage your profile on your own. Or you can invest in a GBP manager to do the work for you. These are experts who specialize in setting up, optimizing, managing, and troubleshooting GBP listings.
Avaran Digital Marketing is one of the top digital marketing agencies in Upstate New York. They have a stellar track record, getting their clients’ GBP profiles to rank higher and attract more new prospects.
Which is exactly what you need when you want your phone to start ringing again.
The goal of a local SEO campaign is to push your GBP into the Google Local 3-Pack.
The 3-Pack includes the top 3 search results on the Google local map. Prime real estate for potential customers searching for the type of service you offer.
Most consumers assume these are the 3 best businesses in the community, not just the 3 best marketers in the community.
Optimizing your GBP is one of the most powerful ways to:
A digital marketing agency that specializes in GBP management in Albany, NY will use proven marketing strategies and Google best practices. All tailored to your local community.
These services typically include:
An optimized GBP profile listing is the foundation of a local SEO campaign. Local SEO gets your business at the top of the Google Map for your local area. The goal is to break into Google 3-Pack. These are the top 3 search results on the local map. These 3 companies get 66% of all the clicks from local customers.
Make sure your GBP management service includes these key features:
Step 1: GBP Audit & Roadmap
They’ll analyze your current GBP performance and develop a strategic plan of attack.
Step 2: GBP Optimization
They’ll use their analysis to fix any errors that could be hurting your rankings.
Step 3: GBP Management with Weekly Content & New Posts
They’ll create weekly GBP posts that highlight promotions, updates, and customer reviews to keep your audience engaged.
Step 4: Local Keyword Implementation
They’ll use geo-specific keywords targeted to all the towns and villages in the Albany metro area to make sure your business ranks for searches like “best plumber in Albany” or “Albany NY bakery near me.”
Step 5: Google Troubleshooting
They’ll reach out to Google customer support to resolve issues like account suspension. And importantly, they’ll prevent your profile from getting flagged in the first place.
Step 6: Customer Review & Reputation Management
They’ll help you generate and manage online reviews, which increases trust and credibility in the local community. One of the main drivers when it comes to choosing a local service provider.
These results are based on published data about an Avaran Digital Marketing client who specializes in snow removal in Upstate New York.
This client struggled with 2 marketing issues. First, they needed more customers. And second, they needed a more consistent pipeline of prospects.
After an in-depth analysis, including a 100-point audit, Avaran Digital Marketing identified the primary cause of their problem. The business was almost invisible online. So new customers who searched for “snow removal” called the competition.
Avaran Digital Marketing optimized their Google Business Profile, based on specific local keyword research. And then they managed the ongoing profile updates.
Over the course of 12 months this local snow removal company got these outstanding results:
This strategic GBP optimization and management gained them more local trust, more new customers, and more sales revenue.
Thereby, proving the power of a well-managed GBP profile.
Q: How do I know what to fix first?
A: The first step is to identify the problems that are causing the Google algorithm to rank your competitors’ profiles on top of your Google business profile. A reputable GBP management service will provide a thorough analysis of your Google Business Profile and compare the stats to your competition. Then they’ll create a roadmap for the changes that need to be implemented and on what timeline. Consistency is the key. Slow, pulsed updates will improve your ranking. The same number of updates in a short amount of time could get your profile flagged by Goggle, because the activity must look organic. Click Here to Get a Free GBP Audit
Q: How long does it take to see results?
A: Many businesses start to see movement during the first 30 days. It’s a good sign that it’s working. However, most businesses won’t see substantial improvement in their ranking position for 2-3 months. Remember that your Google Business Profile is part of an earned media strategy, so it’s not a quick fix. The good news is that Google positions are sticky. Which means once you earn your ranking a maintenance posting strategy will tend to maintain your position, depending on competitive activity and your own consistent posting.
Q: Can I manage my Google Business Profile myself?
A: Absolutely, but professional management ensures ongoing optimization, regular updates, and better rankings. Our clients prefer to have us manage their profile for them, so they can focus on delivering an outstanding service experience to their own clients. This focus improves their local reputation and their Google reviews, which increases their ranking and new customer calls.
Q: What if my business has multiple locations?
A: A GBP management expert can optimize a profile for a service company with no physical location or a retail company with several brick-and-mortar locations. And they know how to avoid getting flagged for duplicate profiles.
Want to grow your business? You will enjoy more leads and new clients when we get you in front of the people who are actively searching for the services you offer. We set-up, verify, optimize, and manage your Google Business Profile. Plus, we interface directly with Google to fix any issues, including Google suspensions.